Types of Marketing Campain:
1.Social Media Marketing Campaigns
2.Content marketing campaigns
3.Off-page SEO Campaigns
4. Email Campaigns
5. ChatBot Marketing
Employ a content marketing campaign when you want to naturally attract the right audience, and time isn’t necessarily of the essence (because it does take time). It’s all about putting useful, helpful content right in front of customers — content that solves their problems and answers their burning questions. Ultimately, your brand will gain a reputation as a fountain of niche expertise, earning thought leadership in your industry.
Here are some of the advantages of running a carefully-devised content marketing campaign:
You can build authority & loyalty through education:
When you teach your prospects how to do something, unlock some hidden insights, or shed completely new light on a situation, you begin to earn their trust. At the same time, you build up your brand as an authoritative source of knowledge.
You can capture new leads, no matter where they may be on the buyer journey.
Start by creating an editorial calendar that provides oversight of how you’ll meet your audience’s needs with each content piece over time. (It will keep your content production humming along, as long as you stick to it). Then, follow the script, create the content, and be helpful!
Search engine optimization (SEO) enables people to find your content organically when they type keywords into search engines. And, you’ll want that to happen as much as possible.
Blog posts, ebooks, white papers, podcasts, videos, and infographics are all valuable content formats. Creating a good mix will increase the chances of the right people becoming aware of and interested in your brand at the right time.